Pet care plan transparency
The CMA guidance says businesses offering pet care plans must clearly explain what is included and show the prices of items when bought outside the plan.
What this means
- Care plans should not be confused with one-off procedure prices.
- Monthly or annual plan prices are kept out of routine procedure medians on CompareVetPricing.
- Future care-plan tools should compare plan contents, frequency assumptions and standalone item prices.
Timing
The CMA guidance places pet care plan information in the general ownership, prices and services remedy category, with larger-business and smaller-business compliance phases after the Order.
This page was reviewed on 30 April 2026 by CompareVetPricing content operations. The precise legal obligations should be checked against the final Orders and CMA guidance when they are made.